Bacio NY, 2022


Bacio is a Brooklyn-based boutique clothing brand founded in 2005 by Ryo Liu and Peter Hsia. The brand knows that personal style doesn’t fit
a single box, that’s why it offers timeless, playful, and endlessly chic pieces for young women. The mission is to help you find everything you need for your everyday life, from suiting and office essentials to date night and more. Choice designed the brand renewal that evokes the unique, young and everyday living identity. Iconic yet personal and idiosyncra- tic visuals that speak trought photography art direction, colors, logotype and typesetting, with a bimonthly mag among other items.